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THE TRUSTHWORTHY BEAR

Yestin is a happy, cute and intelligent bear. Wearing his favourite blue YES248 t-shirt, Yestin represents YES248's symbol of trust and loyalty.

Yestin favourite snack is YES248's Tamago Sando.

Bespectacled Yestin is respected among the YES248 family for his constant thirst for knowledge and spends a great deal of his time researching on new recipes in our kitchen for new products.

 

Yestin & Yesha
The Mascots of YES248 “ YESTIN and YESHA “ at once represents admirable traits such as fun, light & pretension-free personality that exudes optimism! Super friendly, happy to do just about anything and embarks on adventures with ease.

YESTIN is a cute, friendly looking guy with his trademark glasses represents himself as a bear who loves and open for learning.
YESHA is a sweet, playful girl with her trademark ribbon that could represents warms, flexible also adaptable in any situations.
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THE HAPPY BEAR

Yesha is a happy, friendly and energetic bear. Donning her signature yellow dress, Yesha represents YES248's cheerfulness and friendliness.

Yesha's favourite accessory is her YES248 red ribbon which symbolises her passion in sharing happiness.

 

Very warm-hearted, Yesha is well-liked by our staff at YES248 and is a role model for all - a warm attitude, creating a happy atmosphere in all of YES248. 

 

Blue

Symbol of trust and loyalty we want to build with our customers

YES

Simply the abbreviation for "Your Everyday Store"

Yellow

Represents energy and happiness that we want to give and share with our customers

3 cups

Blueberries

248

Represents that YES248 opens 24 hours and 7 days in a week, for good.

1½ cups

Butter

3 cups

Flour

The Hidden Meaning

VISION

Shaping the future of convenience

MISSION

To deliver unrivalled services and innovative products through relentless passion and dedication to excellence and quality 

How it all started..
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